Data Visualization Toolkit: Qualitative Data Tools

Qualitative methods allow for collecting and analyzing information that cannot be easily understood through numbers. Qualitative data can include open-ended survey responses, interview and focus group transcripts, observation notes, secondary data from organizations (e.g., reports, strategic plans, and policy documents), photographs, videos, and virtual communications such as emails and social media posts. Displaying qualitative data can help you explore, understand, and explain the information being presented.

Qualitative Data Tools

Microsoft Office

Although there are software programs to facilitate qualitative analyses (e.g., Nvivo, Atlas.ti; see Social Science Software for a list of open source and commercial programs) Excel, PowerPoint, and Word are familiar and available to most users and can be used to create many different qualitative displays.

TagCrowd and Word It Out

Tagcrowd and Word It Out automatically generate word clouds based on text.